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You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to sell it.
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Work
Customers
Figure
Figures
Technology
Start
Customer
Experience
Backwards
Trying
Sell
Going
Sells
More quotes by Steve Jobs
Pointing is a metaphor we all know. We've done a lot of studies and tests on that, and it's much faster to do all kinds of functions, such as cutting and pasting, with a mouse, so it's not only easier to use but more efficient.
Steve Jobs
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
Steve Jobs
We've demonstrated a strong track record of being very disciplined with the use of our cash. We don't let it burn a hole in our pocket, we don't allow it to motivate us to do stupid acquisitions. And so I think that we'd like to continue to keep our powder dry, because we do feel that there are one or more strategic opportunities in the future.
Steve Jobs
Oh wow. Oh wow. Oh wow.
Steve Jobs
You can't look at the competition and say you're going to do it better. You have to look at the competition and say you're going to do it differently.
Steve Jobs
Every once in a while a revolutionary product comes along that changes everything. It's very fortunate if you can work on just one of these in your career. ... Apple's been very fortunate in that it's introduced a few of these.
Steve Jobs
We try to use the talents we do have to express our deep feelings, to show our appreciation of all the contributions that came before us, and to add something to that flow. That's what's driven me.
Steve Jobs
The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.
Steve Jobs
The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.
Steve Jobs
The greatest artists like Dylan, Picasso and Newton risked failure. And if we want to be great, we've got to risk it, too.
Steve Jobs
It comes down to trying to expose yourself to the best things humans have done. And then try to bring those things in to what you're doing.
Steve Jobs
Woz is living his own life now. He hasn't been around Apple for about five years. But what he did will go down in history.
Steve Jobs
This revolution, the information revoultion, is a revolution of free energy as well, but of another kind: free intellectual energy. It's very crude today, yet our Macintosh computer takes less power than a 100-watt bulb to run it and it can save you hours a day. What will it be able to do ten or 20 years from now, or 50 years from now?
Steve Jobs
I began to realize that an intuitive understanding and consciousness was more significant than abstract thinking and intellectual logical analysis. Intuition is a very powerful thing, more powerful than intellect, in my opinion. That's had a big impact on my work.
Steve Jobs
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
Steve Jobs
The only way to be truly satisfied is to do what you believe is great work
Steve Jobs
As Regis Mckenna once said, the best marketing is education
Steve Jobs
We have never worried about numbers. In the marketplace, Apple is trying to focus the spotlight on products, because products really make a difference. You can't con people in this business. The products speak for themselves.
Steve Jobs
Innovation is saying 'no' to 1,000 things.
Steve Jobs
None of us are as creative as all of us.
Steve Jobs
