Quote

You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to sell it.

Steve Jobs

Change background

T
T
T

Change font

TAGS & TOPICS

Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Work
Customers
Figure
Figures
Technology
Start
Customer
Experience
Backwards
Trying
Sell
Going
Sells

More quotes by Steve Jobs

Image
My opinion is that the only two computer companies that are software-driven are Apple and NeXT, and I wonder about Apple.
Steve Jobs
Image
You've got to find what you love.
Steve Jobs
Image
Innovation means saying 'no' to a thousand things.
Steve Jobs
Image
Don’t let the noise of others’ opinions drown out your own inner voice.
Steve Jobs
Image
A lot of time, people don't do great things becoz' great things really aren't expected of them.
Steve Jobs
Image
Most people make the mistake of thinking design is what it looks like. People think it's this veneer - that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.
Steve Jobs
Image
Of course, we can not connect imprint future, you can just hook them to look back. So rest assured that the dots, the events in your life in one way or another will affect your future. You have to have faith in something - the courage, destiny, life, destiny or whatever - thinking that has made the difference in my life
Steve Jobs
Image
Now, we are selling over 5 million songs a day now. Isn't that unbelievable? That's 58 songs every second of every minute of every hour of every day.
Steve Jobs
Image
I think the Macintosh was created by a group of people who felt that ah there wasn't a strict vision between sort of science and art.
Steve Jobs
Image
We're just enthusiastic about what we do.
Steve Jobs
Image
Life can be much broader once you discover one simple fact — everything around you that you call life was made up by people that were no smarter than you.
Steve Jobs
Image
Some mistakes will be made along the way. That's good. Because some decisions are being made along the way. We'll find the mistakes. We'll fix them.
Steve Jobs
Image
Every once in a while a revolutionary product comes along that changes everything. It's very fortunate if you can work on just one of these in your career. ... Apple's been very fortunate in that it's introduced a few of these.
Steve Jobs
Image
Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don't have to study physics to understand the laws of motion to drive a car. You don't have to understand any of this stuff to use Macintosh.
Steve Jobs
Image
I told [Bill Gates] I believed every word of what I said but that I should never have said it in public. I wish him the best, I really do. I just think he and Microsoft are a bit narrow. He'd be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.
Steve Jobs
Image
Let's go invent tomorrow...
Steve Jobs
Image
I have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolutionary changes. I don't know why. Because they're harder. They're much more stressful emotionally. And you usually go through a period where everybody tells you that you've completely failed.
Steve Jobs
Image
The biggest effect of the personal computer revolution has been to allow millions and millions of people to experience computers themselves decades before they ever would have in the old paradigm.
Steve Jobs
Image
You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
Steve Jobs
Image
Manage the top line: your strategy, your people, and your products, and the bottom line will follow.
Steve Jobs