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We have never worried about numbers. In the marketplace, Apple is trying to focus the spotlight on products, because products really make a difference. You can't con people in this business. The products speak for themselves.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Really
Worried
Make
Products
Never
Difference
People
Numbers
Focus
Spotlight
Speak
Marketplace
Business
Apple
Trying
Apples

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As Regis Mckenna once said, the best marketing is education
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It wasn't that Microsoft was so brilliant or clever in copying the Mac, it's that the Mac was a sitting duck for 10 years. That's Apple's problem: Their differentiation evaporated.
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Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
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You need to have a collaborative hiring process.
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One: demonstrations always crash. And two: the probability of them crashing goes up exponentially with the number of people watching.
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Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
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If I knew in 1986 how much it was going to cost to keep Pixar going, I doubt if I would have bought the company.
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The tragedy is that Dell didn't win it - we lost it.
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Whatever you do, you must never let the voice in your head control the brain in your heart.
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Intuition is a very powerful thing, more powerful than intellect.
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First was the mouse. The second was the click wheel. And now, we're going to bring multi-touch to the market. And each of these revolutionary interfaces has made possible a revolutionary product - the Mac, the iPod and now the iPhone.
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That's what makes great products. It's not process-it's content.
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Sometimes life hits you in the head with a brick. Don't lose faith.
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Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
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Customers always want something new
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Most people make the mistake of thinking design is what it looks like. People think it's this veneer - that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.
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There’s a temptation in our networked age to think that ideas can be developed by email and iChat. That’s crazy. Creativity comes from spontaneous meetings, from random discussions. You run into someone, you ask what they’re doing, you say ‘wow,’ and soon you’re cooking up all sorts of ideas.
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For most of my life, I’ve felt that there must be more to our existence than meets the eye. This is who I am, and you can’t expect me to be someone I’m not.
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I know you have 1000 great ideas for things that iTunes could do. And we have 1000 more. But innovation is not about saying yes to everything. It's about saying no to all but the most crucial features.
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I think the Macintosh was created by a group of people who felt that ah there wasn't a strict vision between sort of science and art.
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