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We have never worried about numbers. In the marketplace, Apple is trying to focus the spotlight on products, because products really make a difference. You can't con people in this business. The products speak for themselves.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
People
Numbers
Focus
Spotlight
Speak
Marketplace
Business
Apple
Trying
Apples
Really
Worried
Make
Products
Never
Difference

More quotes by Steve Jobs

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It's not about pop culture, and it's not about fooling people, and it's not about convincing people that they want something they don't. We figure out what we want. And I think we're pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That's what we get paid to do.
Steve Jobs
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I'd say we [Apple Inc.] are the most creative of the technology companies and definitely the most artist-friendly. Almost everyone in the music business uses a Mac and everyone has an iPod.
Steve Jobs
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People don't know what they want until you show it to them. That's why I never rely on marketing research. Our task is to read things that are not yet on the page.
Steve Jobs
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For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
Steve Jobs
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We're gambling on our vision, and we would rather do that than make me too products. Let some other companies do that. For us, it's always the next dream.
Steve Jobs
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I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.
Steve Jobs
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Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?
Steve Jobs
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There's no other company that could make a MacBook Air and the reason is that not only do we control the hardware, but we control the operating system. And it is the intimate interaction between the operating system and the hardware that allows us to do that. There is no intimate interaction between Windows and a Dell notebook.
Steve Jobs
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The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it.
Steve Jobs
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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
Steve Jobs
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Overnight success stories take a long time.
Steve Jobs
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You can't win on innovation unless you have a way to communicate it to customers.
Steve Jobs
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None of us are as creative as all of us.
Steve Jobs
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I found that there were these incredibly great people at doing certain things, and you couldn't replace one of these people with fifty average people.
Steve Jobs
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Innovation is usually the result of connections of past experiences. But if you have the same experiences as everyone else, you are unlikely to look in a different direction.
Steve Jobs
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We want to reinvent the phone. What's the killer app? The killer app is making calls! It's amazing how hard it is to make calls on most phones. We want to let you use contacts like never before - sync your iPhone with your PC or mac.
Steve Jobs
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There’s a temptation in our networked age to think that ideas can be developed by email and iChat. That’s crazy. Creativity comes from spontaneous meetings, from random discussions. You run into someone, you ask what they’re doing, you say ‘wow,’ and soon you’re cooking up all sorts of ideas.
Steve Jobs
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Manage the top line: your strategy, your people, and your products, and the bottom line will follow.
Steve Jobs
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Don't be evil is a load of crap.
Steve Jobs
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Mac OS X Tiger will come out long before Longhorn.
Steve Jobs