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Shake off this erroneous notion that life is there and you're just gonna live in it, versus embrace it, change it, improve it, make your mark upon it.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Change
Improve
Live
Notion
Make
Gonna
Life
Embrace
Mark
Erroneous
Motivational
Shake
Upon
Versus
Inspirational
Shakes

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I have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolutionary changes. I don't know why. Because they're harder. They're much more stressful emotionally. And you usually go through a period where everybody tells you that you've completely failed.
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The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and liberal arts, to be able to get the best of both.
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It isn't the consumers' job to know what they want.
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I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.
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I don't need a hard disk in my computer if I can get to the server faster... carrying around these non-connected computers is byzantine by comparison.
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I was in the parking lot, with the key in the car, and I thought to myself: If this is my last night on earth, would I rather spend it at a business meeting or with this woman? I ran across the parking lot, asked her if she'd have dinner with me. She said yes, we walked into town, and we've been together ever since.
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When we started off we didn't know how to spell software.
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It was one of those sort of apocalyptic moments. I remember within ten minutes of seeing the graphical user interface stuff, just knowing that every computer would work this way someday. It was so obvious once you saw it. It didn't require tremendous intellect. It was so clear.
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Manage the top line: your strategy, your people, and your products, and the bottom line will follow.
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It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much.
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It takes a lot of hard work to make something simple.
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We made the buttons on the screen look so good you'll want to lick them.
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Do you create anything, or just criticize others work and belittle their motivations?
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You know, my main reaction to this money thing is that it's humorous, all the attention to it, because it's hardly the most insightful or valuable thing that's happened to me.
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We just wanted to build the best thing we could build
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The only way to be truly satisfied is to do what you believe is great work
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