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You've heard of plug-and-play. This is plug, unplug and play. It's so simple to use, it's unbelievable.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Play
Unplug
Plug
Plugs
Ipods
Unbelievable
Heard
Simple
Use

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The seven-inch tablets are tweeners: too big to compete with a smartphone, and too small to compete with an iPad.
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Apple has some tremendous assets, but I believe without some attention, the company could, could, could - I'm searching for the right word - could, could die.
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What we're doing here will send a giant ripple through the universe.
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The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.
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But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.
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When you're a carpenter making a beautiful chest of drawers, you're not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You'll know it's there, so you're going to use a beautiful piece of wood on the back.
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I dropped out of Reed College [Portland, Oregon] after the first six months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?
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Every once in a while a revolutionary product comes along that changes everything. It's very fortunate if you can work on just one of these in your career. ... Apple's been very fortunate in that it's introduced a few of these.
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That's what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not just to make money. That's what I want Apple to be.
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Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
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Bill Gates'd be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.
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Great art stretches the taste, it doesn't follow tastes.
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Do not try to do everything. Do one thing well.
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I always thought of myself as a humanities person as a kid, but I liked electronics. Then I read something that one of my heroes, Edwin Land of Polaroid, said about the importance of people who could stand at the intersection of humanities and sciences, and I decided that's what I wanted to do.
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The creative industries tend to dismiss technology as just something to buy and not understand how hard it is and how creative it can be as well.
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Life can be much broader once you discover one simple fact — everything around you that you call life was made up by people that were no smarter than you.
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Apple is the only company in the world that has all of that under one roof. We can invent a complete a solution that works - and take responsibility for it.
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I’d like to create an integrated television set that is completely easy to use. It would be seamlessly synced with all of your devices and with iCloud. It will have the simplest user interface you could imagine. I finally cracked it.
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The hardest thing when you think about focusing. You think focusing is about saying Yes. No. Focusing is about saying No. And when you say No, you piss off people.
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I think this is the start of something really big. Sometimes that first step is the hardest one, and we've just taken it.
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