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You've heard of plug-and-play. This is plug, unplug and play. It's so simple to use, it's unbelievable.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Heard
Simple
Use
Play
Unplug
Plug
Plugs
Ipods
Unbelievable

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I’d like to create an integrated television set that is completely easy to use. It would be seamlessly synced with all of your devices and with iCloud. It will have the simplest user interface you could imagine. I finally cracked it.
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Good PR educates people that's all it is. You can't con people in this business. The products speak for themselves.
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There are sneakers that cost more than an iPod.
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I would trade all of my technology for an afternoon with Socrates.
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Shake off this erroneous notion that life is there and you're just gonna live in it, versus embrace it, change it, improve it, make your mark upon it.
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The lunatics have taken over the asylum and we can do anything we want.
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The greatest artists like Dylan, Picasso and Newton risked failure. And if we want to be great, we've got to risk it, too.
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Much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.
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It takes these very simple-minded instructions - 'Go fetch a number, add it to this number, put the result there, perceive if it's greater than this other number' - but executes them at a rate of, let's say, 1,000,000 per second. At 1,000,000 per second, the results appear to be magic.
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The problem with the Internet startup craze isn’t that too many people are starting companies it’s that too many people aren’t sticking with it.
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The real art is knowing what to leave out, not what to put in.
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Packaging can be theater, it can create a story
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Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
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If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on.
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I am saddened, not by Microsoft's success — I have no problem with their success. They've earned their success, for the most part. I have a problem with the fact that they just make really third-rate products.
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If you don't cannibalize yourself, someone else will.
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Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?
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Technology alone is not enough.
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I met Woz when I was 13, at a friend's garage. He was about 18. He was, like, the first person I met who knew more electronics than I did at that point. We became good friends, because we shared an interest in computer and we had a sense of humor. We pulled all kinds of pranks together.
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You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to sell it.
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