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I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I would be the first to let you know. Unfortunately, that day has come.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
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Unfortunately
First
Expectations
Always
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Apple
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Apples

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Let's go invent tomorrow instead of worrying about what happened yesterday.
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You can't win on innovation unless you have a way to communicate it to customers.
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The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and liberal arts, to be able to get the best of both.
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I think we need editorial oversight now more than ever. Anything we can do to help newspapers find new ways of expression that will help them get paid, I am all for.
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If Macintosh hadn't been successful, then I should have just thrown in the towel, because my vision of the whole industry would have been totally wrong.
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Companies must have a noble cause, and it's the leaders job to transform that noble cause into such an inspiring vision, that it will attract the most talented people in the world to want to join it.
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iMac is next year's computer for $1,299, not last year's computer for $999.
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Probably death is the best invention of life.
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That's been one of my mantras - focus and simplicity. Simple can be harder than complex.
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We live in an information economy. The problem is that information's usually impossible to get, at least in the right place, at the right time.
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Never settle for average.
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The most important decisions you make are not the things you do, but the things you decide not to do.
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The seven-inch tablets are tweeners: too big to compete with a smartphone, and too small to compete with an iPad.
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I don't view wealth as something that validates my intelligence.
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The lunatics have taken over the asylum and we can do anything we want.
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Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
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When you’re in a startup, the first ten people will determine whether the company succeeds or not.
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We think that computers are the most remarkable tools that humankind has ever come up with, and we think that people are basically tool users. So if we can just get lots of computers to lots of people, it will make some qualitative difference to the world.
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Your customers don't care about you. They don't care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
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The Japanese have hit the shores like dead fish. They're just like dead fish washing up on the shores.
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