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It takes a lot of hard work to make something simple.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Hard
Work
Something
Make
Takes
Simple

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I dropped out of Reed College [Portland, Oregon] after the first six months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?
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Good PR educates people that's all it is. You can't con people in this business. The products speak for themselves.
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Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use.
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Kick-start your brain. New ideas come from watching something, talking to people, experimenting, asking questions and getting out of the office!
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We're just enthusiastic about what we do.
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Focus and simplicity...once you get there, you can move mountains.
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Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
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Why join the navy if you can be a pirate?
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Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy Lotus' success in the spreadsheet - basically, the applications business. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost.
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Things don't have to change the world to be important.
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One way to drive fear out of a relationship is to realize that your partner's values are the same as yours, that what you care about is exactly what they care about. In my opinion, that drives fear out and makes for a great partnership, whether it's a corporate partnership or a marriage.
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It wasn't that Microsoft was so brilliant or clever in copying the Mac, it's that the Mac was a sitting duck for 10 years. That's Apple's problem: Their differentiation evaporated.
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It comes down to trying to expose yourself to the best things humans have done. And then try to bring those things in to what you're doing.
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There are downsides to everything there are unintended consequences to everything.
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People don't know what they want until you show it to them. That's why I never rely on marketing research. Our task is to read things that are not yet on the page.
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In most cases, strengths and weaknesses are two sides of the same coin. A strength in one situation is a weakness in another, yet often the person can't switch gears. It's a very subtle thing to talk about strengths and weaknesses because almost always they're the same thing.
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One: demonstrations always crash. And two: the probability of them crashing goes up exponentially with the number of people watching.
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It's the disease of thinking that a having a great idea is really 90% of the work. And if you just tell people, 'here's this great idea,' then of course they can go off and make it happen. The problem with that is that there's a tremendous amount of craftsmanship between a having a great idea and having a great product.
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A computer is the most incredible tool we've ever seen. It can be a writing tool, a communications center, a supercalculator, a planner, a filer and an artistic instrument all in one, just by being given new instructions, or software, to work from. There are no other tools that have the power and versatility of a computer.
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Much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.
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