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It takes a lot of hard work to make something simple.
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Takes
Simple
Hard
Work
Something
Make
More quotes by Steve Jobs
You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to sell it.
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Don't just live a life build one.
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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
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I think PCs are going to be like trucks. Less people will need them. And this is going to make some people uneasy.
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There’s a phrase in Buddhism, ‘Beginner’s mind.’ It’s wonderful to have a beginner’s mind.
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I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I would be the first to let you know. Unfortunately, that day has come.
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I think it's brought the world a lot closer together, and will continue to do that. There are downsides to everything there are unintended consequences to everything. The most corrosive piece of technology that I've ever seen is called television - but then, again, television, at its best, is magnificent.
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Let's make a dent in the universe
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Woz is living his own life now. He hasn't been around Apple for about five years. But what he did will go down in history.
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Customers always want something new
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Much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.
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Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help make the big choices in life. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.
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I found that there were these incredibly great people at doing certain things, and you couldn't replace one of these people with fifty average people.
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Innovation is saying 'no' to 1,000 things.
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Why join the navy if you can be a pirate?
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Technology alone is not enough.
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Japan's very interesting. Some people think it copies things. I don't think that anymore. I think what they do is reinvent things. They will get something that's already been invented and study it until they thoroughly understand it. In some cases, they understand it better than the original inventor.
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Unless you've a lot of passion about this, you're not gonna survive. You're gonna give it up. So you've got to have an idea or a wrong that you want to right that you're passionate about, otherwise you're not gonna have the perseverance to stick it through. I think it's half the battle right there.
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We're just enthusiastic about what we do.
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Customers don't measure you on how hard you tried, they measure you on what you deliver.
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