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I think this is the start of something really big. Sometimes that first step is the hardest one, and we've just taken it.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
First
Sometimes
Hardest
Something
Step
Really
Steps
Think
Taken
Thinking
Start
Bigs
Firsts

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Manage the top line: your strategy, your people, and your products, and the bottom line will follow.
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Focusing is about saying No.
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The tragedy is that Dell didn't win it - we lost it.
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If I were running Apple, I would milk the Macintosh for all it's worth - and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago.
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I don't view wealth as something that validates my intelligence.
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Innovation is saying 'no' to 1,000 things.
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Most people make the mistake of thinking design is what it looks like. People think it's this veneer - that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.
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Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
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If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on.
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I met Woz when I was 13, at a friend's garage. He was about 18. He was, like, the first person I met who knew more electronics than I did at that point. We became good friends, because we shared an interest in computer and we had a sense of humor. We pulled all kinds of pranks together.
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the best innovation is sometimes the company, the way you organize the company
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This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it.
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It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now.
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Life can be much broader once you discover one simple fact — everything around you that you call life was made up by people that were no smarter than you.
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Intuition is a very powerful thing, more powerful than intellect.
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A lot of people think big business in America is a bad thing. I think it's a really good thing. Most people in business are ethical, hard-working, good people. And it's a meritocracy.
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The lunatics have taken over the asylum and we can do anything we want.
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What we're doing here will send a giant ripple through the universe.
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