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Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Make
Focused
Thinking
Clean
Harder
Focus
Macintosh
Simple
Simplify
Change
Complexes
Hard
Complex
Work
Simplicity
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You can tell a lot about a person by who his or her heroes are.
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I am saddened, not by Microsoft's success — I have no problem with their success. They've earned their success, for the most part. I have a problem with the fact that they just make really third-rate products.
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We do not say anything about future products. We work on them in secret, then we announce them.
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Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
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A computer is the most incredible tool we've ever seen. It can be a writing tool, a communications center, a supercalculator, a planner, a filer and an artistic instrument all in one, just by being given new instructions, or software, to work from. There are no other tools that have the power and versatility of a computer.
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The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it.
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Innovation is the ability to see change as an opportunity - not a threat
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Have the courage to follow your heart and intuition.
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iMac is next year's computer for $1,299, not last year's computer for $999.
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When you’re in a startup, the first ten people will determine whether the company succeeds or not.
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If you define the problem correctly, you almost have the solution.
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Some mistakes will be made along the way. That's good. Because some decisions are being made along the way. We'll find the mistakes. We'll fix them.
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I don't want to fail, of course. But even though I didn't know how bad things really were, I still had a lot to think about before I said yes. I had to consider the implications for Pixar, for my family, for my reputation. I decided that I didn't really care, because this is what I want to do. If I try my best and fail, well, I've tried my best.
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the people who are crazy enough to think they can change the world are the ones who do.
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The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.
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It's the disease of thinking that a having a great idea is really 90% of the work. And if you just tell people, 'here's this great idea,' then of course they can go off and make it happen. The problem with that is that there's a tremendous amount of craftsmanship between a having a great idea and having a great product.
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Customers don't measure you on how hard you tried, they measure you on what you deliver.
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It comes down to trying to expose yourself to the best things humans have done. And then try to bring those things in to what you're doing.
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I think the biggest innovations of the 21st century will be at the intersection of biology and technology. A new era is beginning.
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If you are working on something exciting that you really care about, you don't have to be pushed. The vision pulls you.
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