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Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Hard
Complex
Work
Simplicity
Make
Focused
Thinking
Clean
Harder
Focus
Macintosh
Simple
Simplify
Change
Complexes
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The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.
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We have always been shameless about stealing great ideas.
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None of us are as creative as all of us.
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Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
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We live in an information economy. The problem is that information's usually impossible to get, at least in the right place, at the right time.
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