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Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Focus
Macintosh
Simple
Simplify
Change
Complexes
Hard
Complex
Work
Simplicity
Make
Focused
Thinking
Clean
Harder
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I think death is the most wonderful invention of life. It purges the system of these old models that are obsolete.
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Focusing is all about saying no
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Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
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We do not say anything about future products. We work on them in secret, then we announce them.
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Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?
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We just wanted to build the best thing we could build
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First was the mouse. The second was the click wheel. And now, we're going to bring multi-touch to the market. And each of these revolutionary interfaces has made possible a revolutionary product - the Mac, the iPod and now the iPhone.
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Life can be much broader. You can embrace it, change it, improve it, make your mark upon it.
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We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we've chosen to do with our life.
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I'm not dismissing the value of higher education I'm simply saying it comes at the expense of experience.
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the people who are crazy enough to think they can change the world are the ones who do.
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When you're a carpenter making a beautiful chest of drawers, you're not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You'll know it's there, so you're going to use a beautiful piece of wood on the back.
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Somewhere between the janitor and the CEO, reasons stop mattering.
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You need to have a collaborative hiring process.
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You can't look at the competition and say you're going to do it better. You have to look at the competition and say you're going to do it differently.
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