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If today were my last day, would I do what I'm doing?...If the answer was 'No' too many days in a row, I'd make a change.
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
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Change
Today
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Make
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Days
More quotes by Steve Jobs
Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
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The creative industries tend to dismiss technology as just something to buy and not understand how hard it is and how creative it can be as well.
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The web is just going to be one more of those major change factors that businesses face every decade.
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There’s a phrase in Buddhism, ‘Beginner’s mind.’ It’s wonderful to have a beginner’s mind.
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If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you've done and whoever you were and throw them away.
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For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
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Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.
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The good music companies do an amazing thing. They have people who can pick the person that's gonna be successful out of 5,000 candidates. And there's not enough information to do that - it's an intuitive process.
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I don't need a hard disk in my computer if I can get to the server faster... carrying around these non-connected computers is byzantine by comparison.
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We do not say anything about future products. We work on them in secret, then we announce them.
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The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.
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This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it.
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The iPod is not a new category. Music is not new. It's not a speculative market. It's a very, very large market. It's been around for thousands of years and will be around as long as humans exist.
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I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this.
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So when a good idea comes, you know, part of my job is to move it around, just see what different people think, get people talking about it, argue with people about it, get ideas moving among that group of 100 people, get different people together to explore different aspects of it quietly, and, you know – just explore things.
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Don't be afraid, you can do it.
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My job is to make the whole executive team good enough to be successors, so that's what I try to do.
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iMac is next year's computer for $1,299, not last year's computer for $999.
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You can't look at the competition and say you're going to do it better. You have to look at the competition and say you're going to do it differently.
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The things I've done in my life have required a lot of years of work before they took off.
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