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Find people who are competent and really bright, but more importantly, people who care exactly about the same things you care about.
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Competent
Bright
Exactly
Care
Find
Really
Things
People
Importantly
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Our job is to read things that are not yet on the page.
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It's not the consumers' job to figure out what they want
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Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?
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Don’t let the noise of others’ opinions drown out your own inner voice.
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Do you create anything, or just criticize others work and belittle their motivations?
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When the sales guys run the company, the product guys do not matter so much, and a lot of them just turn off.
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Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
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Bill Gates'd be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.
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I think PCs are going to be like trucks. Less people will need them. And this is going to make some people uneasy.
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Apple has some tremendous assets, but I believe without some attention, the company could, could, could - I'm searching for the right word - could, could die.
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Pointing is a metaphor we all know. We've done a lot of studies and tests on that, and it's much faster to do all kinds of functions, such as cutting and pasting, with a mouse, so it's not only easier to use but more efficient.
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Making an enduring company was both harder and more important than making a great product.
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I don't view wealth as something that validates my intelligence.
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I would rather gamble on our vision than make a 'me, too' product.
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Strategy is figuring out what not to do.
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Being the richest man in the cemetery doesn't matter to me ... Going to bed at night saying we've done something wonderful... that's what matters to me.
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Some mistakes will be made along the way. That's good. Because some decisions are being made along the way. We'll find the mistakes. We'll fix them.
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To go forward you have to leave something behind
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There's no other company that could make a MacBook Air and the reason is that not only do we control the hardware, but we control the operating system. And it is the intimate interaction between the operating system and the hardware that allows us to do that. There is no intimate interaction between Windows and a Dell notebook.
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The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That's over. Apple lost. The desktop market has entered the dark ages, and it's going to be in the dark ages for the next 10 years, or certainly for the rest of this decade.
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