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The only way to be truly satisfied is to do what you believe is great work
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Careers
Hard
Great
Work
Believe
Entrepreneur
Way
Innovation
Satisfied
Truly
More quotes by Steve Jobs
We're just enthusiastic about what we do.
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Focusing is about saying No.
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I try to get people to see what I have. . . . When you run a computer company, you have to get people to buy into your dreams.
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Find people who are competent and really bright, but more importantly, people who care exactly about the same things you care about.
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One: demonstrations always crash. And two: the probability of them crashing goes up exponentially with the number of people watching.
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Somewhere between the janitor and the CEO, reasons stop mattering.
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We don't settle for anything less than excellence.
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In the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you.
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A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
Steve Jobs
The things I've done in my life have required a lot of years of work before they took off.
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Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
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Japan's very interesting. Some people think it copies things. I don't think that anymore. I think what they do is reinvent things. They will get something that's already been invented and study it until they thoroughly understand it. In some cases, they understand it better than the original inventor.
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We've got to make the small things unforgettable.
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My job is to make the whole executive team good enough to be successors, so that's what I try to do.
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It's the disease of thinking that a having a great idea is really 90% of the work. And if you just tell people, 'here's this great idea,' then of course they can go off and make it happen. The problem with that is that there's a tremendous amount of craftsmanship between a having a great idea and having a great product.
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Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.
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Your customers don't care about you. They don't care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
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You've got to find what you love. And that is as true for your work as it is for your lovers.
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You are all over the map, figure out the top 5 things you want to focus on and get rid of the rest.
Steve Jobs
The real art is knowing what to leave out, not what to put in.
Steve Jobs
