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That's what makes great products. It's not process-it's content.
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Great
Content
Products
Process
Makes
More quotes by Steve Jobs
The Japanese have hit the shores like dead fish. They're just like dead fish washing up on the shores.
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The manual for WordStar, the most popular word-processing program, is 400 pages thick. To write a novel, you have to read a novel - one that reads like a mystery to most people. They're not going to learn slash q-z any more than they're going to learn Morse code. That is what Macintosh is all about.
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Design isn't just how it looks. It's how it works.
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I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents savings were being spent on my college tuition. After six months I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out.
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Great engineers are a huge multiplier.
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Woz is living his own life now. He hasn't been around Apple for about five years. But what he did will go down in history.
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The web is just going to be one more of those major change factors that businesses face every decade.
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It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now.
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Part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to be the best computer scientists in the world.
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Apple is the only company in the world that has all of that under one roof. We can invent a complete a solution that works - and take responsibility for it.
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I'm the only person I know that's lost a quarter of a billion dollars in one year. It's very character-building.
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I think death is the most wonderful invention of life. It purges the system of these old models that are obsolete.
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A lot of people think big business in America is a bad thing. I think it's a really good thing. Most people in business are ethical, hard-working, good people. And it's a meritocracy.
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The Macintosh was supposed to be the computer for people that just wanted to use a computer without having to learn how to use one.
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The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.
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You can't connect the dots looking forward you can only connect them looking backwards.
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The most important thing is a person. A person who incites your curiosity and feeds your curiosity and machines cannot do that in the same way that people can.
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Whatever you do, you must never let the voice in your head control the brain in your heart.
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There's a lot of symbolism to your return. Is that going to be enough to reinvigorate the company with a sense of magic?
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Your thoughts construct patterns like scaffolding in your mind. You are really etching chemical patterns. In most cases, people get stuck in those patterns, just like grooves in a record, and they never get out of them.
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