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That's what makes great products. It's not process-it's content.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Content
Products
Process
Makes
Great

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There's a lot of symbolism to your return. Is that going to be enough to reinvigorate the company with a sense of magic?
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I'm an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals.
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Things don't have to change the world to be important.
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Why join the navy if you can be a pirate?
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Packaging can be theater, it can create a story
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If you don't have a passion, you'll give up.
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I think the biggest innovations of the 21st century will be at the intersection of biology and technology. A new era is beginning.
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In most cases, strengths and weaknesses are two sides of the same coin. A strength in one situation is a weakness in another, yet often the person can't switch gears. It's a very subtle thing to talk about strengths and weaknesses because almost always they're the same thing.
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Life can be much broader. You can embrace it, change it, improve it, make your mark upon it.
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But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem.
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Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?
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For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
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You've got to find what you love.
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You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
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Part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to be the best computer scientists in the world.
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I hate the way people use PowerPoints instead of thinking
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I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.
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You have to have a lot of passion for what you do... because if you don't, any rational person would give up.
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Don't be afraid, you can do it.
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Start small, think big. Don’t worry about too many things at once. Take a handful of simple things to begin with, and then progress to more complex ones. Think about not just tomorrow, but the future. Put a ding in the universe.
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