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Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Much
Marketing
Really
Complicated
World
Company
People
Clear
Chance
Values
Remember
Going
Noisy
More quotes by Steve Jobs
iMac is next year's computer for $1,299, not last year's computer for $999.
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Making an enduring company was both harder and more important than making a great product.
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Strategy is figuring out what not to do.
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Design isn't just how it looks. It's how it works.
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the people who are crazy enough to think they can change the world are the ones who do.
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One of my beliefs very strongly is that any democracy depends on a free, healthy press.
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If you define the problem correctly, you almost have the solution.
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Part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to be the best computer scientists in the world.
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As individuals, people are inherently good. I have a somewhat more pessimistic view of people in groups. And I remain extremely concerned when I see what's happening in our country, which is in many ways the luckiest place in the world. We don't seem to be excited about making our country a better place for our kids.
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There's no other company that could make a MacBook Air and the reason is that not only do we control the hardware, but we control the operating system. And it is the intimate interaction between the operating system and the hardware that allows us to do that. There is no intimate interaction between Windows and a Dell notebook.
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Good PR educates people that's all it is. You can't con people in this business. The products speak for themselves.
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Pointing is a metaphor we all know. We've done a lot of studies and tests on that, and it's much faster to do all kinds of functions, such as cutting and pasting, with a mouse, so it's not only easier to use but more efficient.
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I found that there were these incredibly great people at doing certain things, and you couldn't replace one of these people with fifty average people.
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Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
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We don't settle for anything less than excellence.
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Whatever you do, you must never let the voice in your head control the brain in your heart.
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For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
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Why join the navy if you can be a pirate?
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Creativity is just connecting things.
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If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on.
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