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Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
People
Clear
Chance
Values
Remember
Going
Noisy
Much
Marketing
Really
Complicated
World
Company
More quotes by Steve Jobs
Pursue your dreams and see the opportunities in life's setbacks.
Steve Jobs
I am saddened, not by Microsoft's success — I have no problem with their success. They've earned their success, for the most part. I have a problem with the fact that they just make really third-rate products.
Steve Jobs
We do not say anything about future products. We work on them in secret, then we announce them.
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There's no other company that could make a MacBook Air and the reason is that not only do we control the hardware, but we control the operating system. And it is the intimate interaction between the operating system and the hardware that allows us to do that. There is no intimate interaction between Windows and a Dell notebook.
Steve Jobs
I want to put a ding in the universe.
Steve Jobs
But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.
Steve Jobs
We make tools for people. Tools to create, tools to communicate. The age we're living in, these tools surprise you. ... That's why I love what we do. Because we make these tools, and we're constantly surprised with what people do with them.
Steve Jobs
I think the biggest innovations of the 21st century will be at the intersection of biology and technology. A new era is beginning.
Steve Jobs
Probably death is the best invention of life.
Steve Jobs
The manual for WordStar, the most popular word-processing program, is 400 pages thick. To write a novel, you have to read a novel - one that reads like a mystery to most people. They're not going to learn slash q-z any more than they're going to learn Morse code. That is what Macintosh is all about.
Steve Jobs
I want to make a dent in the universe.
Steve Jobs
Death is very likely the single best invention of life. It is life's change agent. It clears out the old to make way for the new.
Steve Jobs
Innovation distinguishes a leader from a follower.
Steve Jobs
Ad campaigns are necessary for competition. But good PR educates people that's all it is.
Steve Jobs
Some people can do one thing magnificently, like Michelangelo, and others make things like semiconductors or build 747 airplanes -- that type of work requires legions of people. In order to do things well, that can't be done by one person, you must find extraordinary people.
Steve Jobs
Do you create anything, or just criticize others work and belittle their motivations?
Steve Jobs
How can you get fired from the company you started?
Steve Jobs
The good music companies do an amazing thing. They have people who can pick the person that's gonna be successful out of 5,000 candidates. And there's not enough information to do that - it's an intuitive process.
Steve Jobs
It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now.
Steve Jobs
First was the mouse. The second was the click wheel. And now, we're going to bring multi-touch to the market. And each of these revolutionary interfaces has made possible a revolutionary product - the Mac, the iPod and now the iPhone.
Steve Jobs
