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We've gone through the operating system and looked at everything and asked how can we simplify this and make it more powerful at the same time.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Time
Operating
Looked
Asked
System
Gone
Powerful
Everything
Make
Simplify

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It is piracy, not overt online music stores, which is our main competitor.
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One of my beliefs very strongly is that any democracy depends on a free, healthy press.
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There's no other company that could make a MacBook Air and the reason is that not only do we control the hardware, but we control the operating system. And it is the intimate interaction between the operating system and the hardware that allows us to do that. There is no intimate interaction between Windows and a Dell notebook.
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You have to have a lot of passion for what you do... because if you don't, any rational person would give up.
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We try to use the talents we do have to express our deep feelings, to show our appreciation of all the contributions that came before us, and to add something to that flow. That's what's driven me.
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Don't be trapped by dogma — which is living with the results of other people's thinking.
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We don't settle for anything less than excellence.
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If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on.
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So when a good idea comes, you know, part of my job is to move it around, just see what different people think, get people talking about it, argue with people about it, get ideas moving among that group of 100 people, get different people together to explore different aspects of it quietly, and, you know – just explore things.
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We limit how much technology our kids use at home.
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We made the buttons on the screen look so good you'll want to lick them.
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My mother taught me to read before I went to school, so I was pretty bored in school, and I turned into a little terror. You should have seen us in third grade. We basically destroyed our teacher. We would let snakes loose in the classroom and explode bombs.
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Don't be afraid, you can do it.
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Being the richest man in the cemetery doesn't matter to me.
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Guess who surprised themselves and changed their minds.
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There's nothing that makes my day more than getting an e-mail from some random person in the universe who just bought an iPad over in the UK and tells me the story about how it's the coolest product they've ever brought home in their lives. That's what keeps me going.
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If I were running Apple, I would milk the Macintosh for all it's worth - and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago.
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