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Customers don't measure you on how hard you tried, they measure you on what you deliver.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Deliver
Customers
Measure
Tried
Hard

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It wasn't that Microsoft was so brilliant or clever in copying the Mac, it's that the Mac was a sitting duck for 10 years. That's Apple's problem: Their differentiation evaporated.
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We just wanted to build the best thing we could build
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So [Polaroid's Dr. Edwin] Land, at 75, went off to spend the remainder of his life doing pure science, trying to crack the code of color vision. The man is a national treasure. I don't understand why people like that can't be held up as models: This is the most incredible thing to be - not an astronaut, not a football player - but this.
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Death is very likely the single best invention of life. It is life's change agent. It clears out the old to make way for the new.
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We try to use the talents we do have to express our deep feelings, to show our appreciation of all the contributions that came before us, and to add something to that flow. That's what's driven me.
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Creativity is just connecting things.
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The technology companies don't understand creative things at all. Silicon Valley's view of the creative process in Hollywood is a bunch of guys in their young thirties sitting on a couch, drinking beer, and thinking up jokes.
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You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
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Great engineers are a huge multiplier.
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The real art is knowing what to leave out, not what to put in.
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Being the richest man in the cemetery doesn't matter to me ... Going to bed at night saying we've done something wonderful... that's what matters to me.
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Probably death is the best invention of life.
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My opinion is that the only two computer companies that are software-driven are Apple and NeXT, and I wonder about Apple.
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Bill Gates'd be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.
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No one is going to buy a big phone.
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The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.
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My mother taught me to read before I went to school, so I was pretty bored in school, and I turned into a little terror. You should have seen us in third grade. We basically destroyed our teacher. We would let snakes loose in the classroom and explode bombs.
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There are downsides to everything there are unintended consequences to everything.
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Being the richest man in the cemetery doesn't matter to me.
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Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them.
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