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Customers don't measure you on how hard you tried, they measure you on what you deliver.
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Measure
Tried
Hard
Deliver
Customers
More quotes by Steve Jobs
Focus is about saying, No. And the result of that focus is going to be some really great products where the total is much greater than the sum of the parts.
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Don't be evil is a load of crap.
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I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents savings were being spent on my college tuition. After six months I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out.
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Most people make the mistake of thinking design is what it looks like. People think it's this veneer - that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.
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Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.
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I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this.
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You've got to find what you love.
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It's the disease of thinking that a having a great idea is really 90% of the work. And if you just tell people, 'here's this great idea,' then of course they can go off and make it happen. The problem with that is that there's a tremendous amount of craftsmanship between a having a great idea and having a great product.
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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
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Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.
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Make it like a sunflower.
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A computer is the most incredible tool we've ever seen. It can be a writing tool, a communications center, a supercalculator, a planner, a filer and an artistic instrument all in one, just by being given new instructions, or software, to work from. There are no other tools that have the power and versatility of a computer.
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It's technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.
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I wish developing great products was as easy as writing a check. If that was the case, Microsoft would have great products.
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I would trade all of my technology for an afternoon with Socrates.
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Strategy is figuring out what not to do.
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Good PR educates people that's all it is. You can't con people in this business. The products speak for themselves.
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Apple is the only company in the world that has all of that under one roof. We can invent a complete a solution that works - and take responsibility for it.
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I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I would be the first to let you know. Unfortunately, that day has come.
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Everything is important- that success is in the details.
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