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Customers don't measure you on how hard you tried, they measure you on what you deliver.
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Measure
Tried
Hard
Deliver
Customers
More quotes by Steve Jobs
Death is the destination we all share, no one has ever escaped it. And that is as it should be because death is very likely the single best invention of life.
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If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on.
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It takes a lot of hard work to make something simple.
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I think this is the start of something really big. Sometimes that first step is the hardest one, and we've just taken it.
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Pointing is a metaphor we all know. We've done a lot of studies and tests on that, and it's much faster to do all kinds of functions, such as cutting and pasting, with a mouse, so it's not only easier to use but more efficient.
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The most important thing is a person. A person who incites your curiosity and feeds your curiosity and machines cannot do that in the same way that people can.
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You have to have a lot of passion for what you do... because if you don't, any rational person would give up.
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Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don't have to study physics to understand the laws of motion to drive a car. You don't have to understand any of this stuff to use Macintosh.
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A small team of A+ players can run circles around a giant team of B and C players.
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The engineering is long gone in most PC companies. In the consumer electronics companies, they don't understand the software parts of it. And so you really can't make the products that you can make at Apple anywhere else right now. Apple's the only company that has everything under one roof.
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A-plus players like to work together and they don't like it if you tolerate B work.
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Find people who are competent and really bright, but more importantly, people who care exactly about the same things you care about.
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Every once in a while, a revolutionary product comes along that changes everything.
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Strategy is figuring out what not to do.
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We've got to make the small things unforgettable.
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Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help make the big choices in life. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.
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Let's go invent tomorrow...
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You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to sell it.
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I think death is the most wonderful invention of life. It purges the system of these old models that are obsolete.
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When you're young, you look at television and think, there's a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that's not true. The networks are in business to give people exactly what they want.
Steve Jobs
