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Innovation means saying 'no' to a thousand things.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Saying
Means
Mean
Things
Innovation
Thousand

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I am saddened, not by Microsoft's success — I have no problem with their success. They've earned their success, for the most part. I have a problem with the fact that they just make really third-rate products.
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Oh wow. Oh wow. Oh wow.
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I was lucky to get into computers when it was a very young and idealistic industry. There weren't many degrees offered in computer science, so people in computers were brilliant people from mathematics, physics, music, zoology, whatever. They loved it, and no one was really in it for the money.
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I think the biggest innovations of the 21st century will be at the intersection of biology and technology. A new era is beginning.
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Why join the navy if you can be a pirate?
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No one is going to buy a big phone.
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Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.
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Strategy is figuring out what not to do.
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As Regis Mckenna once said, the best marketing is education
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Kick-start your brain. New ideas come from watching something, talking to people, experimenting, asking questions and getting out of the office!
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The most important thing is a person. A person who incites your curiosity and feeds your curiosity and machines cannot do that in the same way that people can.
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If I knew in 1986 how much it was going to cost to keep Pixar going, I doubt if I would have bought the company.
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That's what makes great products. It's not process-it's content.
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LSD...reinforc ed my sense of what was important-creat ing great things instead of making money, putting things back into the stream of history and of human consciousness as much as I could.
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I was worth about over a million dollars when I was 23 and over ten million dollars when I was 24, and over a hundred million dollars when I was 25 and... it wasn't that important — because I never did it for the money.
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It's not the consumers' job to figure out what they want
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How can you get fired from the company you started?
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The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.
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