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Innovation means saying 'no' to a thousand things.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Things
Innovation
Thousand
Saying
Means
Mean

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We want to reinvent the phone. What's the killer app? The killer app is making calls! It's amazing how hard it is to make calls on most phones. We want to let you use contacts like never before - sync your iPhone with your PC or mac.
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You can't win on innovation unless you have a way to communicate it to customers.
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Let's go invent tomorrow...
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It's technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.
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Creativity is just connecting things.
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We had nothing to lose and everything to gain.
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Pursue your dreams and see the opportunities in life's setbacks.
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A lot of time, people don't do great things becoz' great things really aren't expected of them.
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Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?
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I have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolutionary changes. I don't know why. Because they're harder. They're much more stressful emotionally. And you usually go through a period where everybody tells you that you've completely failed.
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We think that computers are the most remarkable tools that humankind has ever come up with, and we think that people are basically tool users. So if we can just get lots of computers to lots of people, it will make some qualitative difference to the world.
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My job is to make the whole executive team good enough to be successors, so that's what I try to do.
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The best way to create value in the 21st century is to connect Creativity with Technology
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I know you have 1000 great ideas for things that iTunes could do. And we have 1000 more. But innovation is not about saying yes to everything. It's about saying no to all but the most crucial features.
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I don't want to fail, of course. But even though I didn't know how bad things really were, I still had a lot to think about before I said yes. I had to consider the implications for Pixar, for my family, for my reputation. I decided that I didn't really care, because this is what I want to do. If I try my best and fail, well, I've tried my best.
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I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things.
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I want to make a dent in the universe.
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I think the biggest innovations of the 21st century will be at the intersection of biology and technology. A new era is beginning.
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