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You have to have a lot of passion for what you do... because if you don't, any rational person would give up.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Rational
Passion
Give
Persons
Person
Giving
Would

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We just wanted to build the best thing we could build
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Breakthrough is how to distinguish a leader and who followed
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I make 50 cents for showing up... and the other 50 cents is based on my performance.
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You can't win on innovation unless you have a way to communicate it to customers.
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the people who are crazy enough to think they can change the world are the ones who do.
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Intuition is a very powerful thing, more powerful than intellect.
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It's not the tools that you have faith in - tools are just tools. They work, or they don't work. It's people you have faith in or not. Yeah, sure, I'm still optimistic I mean, I get pessimistic sometimes but not for long.
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I want to make a dent in the universe.
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You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to sell it.
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I try to get people to see what I have. . . . When you run a computer company, you have to get people to buy into your dreams.
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If I were running Apple, I would milk the Macintosh for all it's worth - and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago.
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The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.
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People don't know what they want until you show it to them. That's why I never rely on marketing research. Our task is to read things that are not yet on the page.
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Part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to be the best computer scientists in the world.
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Good PR educates people that's all it is. You can't con people in this business. The products speak for themselves.
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Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply.
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My kids accuse me and my wife of being fascists and overly concerned about tech, and they say that none of their friends have the same rules... That's because we have seen the dangers of technology firsthand. I've seen it in myself, I don't want to see that happen to my kids.
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A computer is the most incredible tool we've ever seen. It can be a writing tool, a communications center, a supercalculator, a planner, a filer and an artistic instrument all in one, just by being given new instructions, or software, to work from. There are no other tools that have the power and versatility of a computer.
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It is piracy, not overt online music stores, which is our main competitor.
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