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Innovation is saying 'no' to 1,000 things.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Innovation
Saying
Things

More quotes by Steve Jobs

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The web is just going to be one more of those major change factors that businesses face every decade.
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When you're young, you look at television and think, there's a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that's not true. The networks are in business to give people exactly what they want.
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Guess who surprised themselves and changed their minds.
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Focusing is about saying No.
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I want to put a ding in the universe.
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The tragedy is that Dell didn't win it - we lost it.
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The real art is knowing what to leave out, not what to put in.
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We've demonstrated a strong track record of being very disciplined with the use of our cash. We don't let it burn a hole in our pocket, we don't allow it to motivate us to do stupid acquisitions. And so I think that we'd like to continue to keep our powder dry, because we do feel that there are one or more strategic opportunities in the future.
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A lot of people think big business in America is a bad thing. I think it's a really good thing. Most people in business are ethical, hard-working, good people. And it's a meritocracy.
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Our friends up north spend over five billion dollars on research and development and all they seem to do is copy Google and Apple.
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Don't settle, as with all matters of the heart you'll know when you find it
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My job is to make the whole executive team good enough to be successors, so that's what I try to do.
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My opinion is that the only two computer companies that are software-driven are Apple and NeXT, and I wonder about Apple.
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I can help the next generation remember the lineage of great companies here and how to continue the tradition. The Valley has been very supportive of me. I should do my best to repay.
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A small team of A+ players can run circles around a giant team of B and C players.
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Companies must have a noble cause, and it's the leaders job to transform that noble cause into such an inspiring vision, that it will attract the most talented people in the world to want to join it.
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The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.
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It takes these very simple-minded instructions - 'Go fetch a number, add it to this number, put the result there, perceive if it's greater than this other number' - but executes them at a rate of, let's say, 1,000,000 per second. At 1,000,000 per second, the results appear to be magic.
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If today were my last day, would I do what I'm doing?...If the answer was 'No' too many days in a row, I'd make a change.
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You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
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