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Packaging can be theater, it can create a story
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Theater
Create
Story
Stories
Packaging
More quotes by Steve Jobs
Life can be much broader. You can embrace it, change it, improve it, make your mark upon it.
Steve Jobs
I think it's brought the world a lot closer together, and will continue to do that. There are downsides to everything there are unintended consequences to everything. The most corrosive piece of technology that I've ever seen is called television - but then, again, television, at its best, is magnificent.
Steve Jobs
You know, my main reaction to this money thing is that it's humorous, all the attention to it, because it's hardly the most insightful or valuable thing that's happened to me.
Steve Jobs
When you're young, you look at television and think, there's a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that's not true. The networks are in business to give people exactly what they want.
Steve Jobs
I think this is the start of something really big. Sometimes that first step is the hardest one, and we've just taken it.
Steve Jobs
I had been rejected, but I was still in love.
Steve Jobs
It's not the tools that you have faith in - tools are just tools. They work, or they don't work. It's people you have faith in or not. Yeah, sure, I'm still optimistic I mean, I get pessimistic sometimes but not for long.
Steve Jobs
My philosophy is that everything starts with a great product.
Steve Jobs
Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?
Steve Jobs
the best innovation is sometimes the company, the way you organize the company
Steve Jobs
LSD...reinforc ed my sense of what was important-creat ing great things instead of making money, putting things back into the stream of history and of human consciousness as much as I could.
Steve Jobs
We've gone through the operating system and looked at everything and asked how can we simplify this and make it more powerful at the same time.
Steve Jobs
Why join the navy if you can be a pirate?
Steve Jobs
Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy Lotus' success in the spreadsheet - basically, the applications business. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost.
Steve Jobs
Focus is about saying, No. And the result of that focus is going to be some really great products where the total is much greater than the sum of the parts.
Steve Jobs
A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
Steve Jobs
You have to have a lot of passion for what you do... because if you don't, any rational person would give up.
Steve Jobs
One: demonstrations always crash. And two: the probability of them crashing goes up exponentially with the number of people watching.
Steve Jobs
You can't connect the dots looking forward you can only connect them looking backwards.
Steve Jobs
The only way to be truly satisfied is to do what you believe is great work
Steve Jobs