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Packaging can be theater, it can create a story
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Create
Story
Stories
Packaging
Theater
More quotes by Steve Jobs
I sat in a garage and invented the future.
Steve Jobs
Great engineers are a huge multiplier.
Steve Jobs
When I went to school, it was right after the '60s and before this general wave of practical purposefulness had set in.... The idealistic wind of the '60s was still at our backs, though, and most of the people I know who are my age have that engrained in them forever.
Steve Jobs
Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy Lotus' success in the spreadsheet - basically, the applications business. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost.
Steve Jobs
Good PR educates people that's all it is. You can't con people in this business. The products speak for themselves.
Steve Jobs
The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That's over. Apple lost. The desktop market has entered the dark ages, and it's going to be in the dark ages for the next 10 years, or certainly for the rest of this decade.
Steve Jobs
It takes a lot of hard work to make something simple.
Steve Jobs
Never settle for average.
Steve Jobs
But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem.
Steve Jobs
The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.
Steve Jobs
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
Steve Jobs
Don't be evil is a load of crap.
Steve Jobs
Customers always want something new
Steve Jobs
The greatest artists like Dylan, Picasso and Newton risked failure. And if we want to be great, we've got to risk it, too.
Steve Jobs
Your thoughts construct patterns like scaffolding in your mind. You are really etching chemical patterns. In most cases, people get stuck in those patterns, just like grooves in a record, and they never get out of them.
Steve Jobs
We try to use the talents we do have to express our deep feelings, to show our appreciation of all the contributions that came before us, and to add something to that flow. That's what's driven me.
Steve Jobs
We've gone through the operating system and looked at everything and asked how can we simplify this and make it more powerful at the same time.
Steve Jobs
The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.
Steve Jobs
Customers don't measure you on how hard you tried, they measure you on what you deliver.
Steve Jobs
A lot of people think big business in America is a bad thing. I think it's a really good thing. Most people in business are ethical, hard-working, good people. And it's a meritocracy.
Steve Jobs