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Packaging can be theater, it can create a story

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Packaging
Theater
Create
Story
Stories

More quotes by Steve Jobs

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The best way to create value in the 21st century is to connect Creativity with Technology
Steve Jobs
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These technologies can make life easier, can let us touch people we might not otherwise. You may have a child with a birth defect and be able to get in touch with other parents and support groups, get medical information, the latest experimental drugs. These things can profoundly influence life. I'm not downplaying that.
Steve Jobs
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I'm not worried about the country's long-term future. This country is insanely great. What I'm worried about is that we don't talk enough about solutions.
Steve Jobs
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It takes a lot of hard work to make something simple.
Steve Jobs
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You can't connect the dots looking forward you can only connect them looking backwards.
Steve Jobs
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We've demonstrated a strong track record of being very disciplined with the use of our cash. We don't let it burn a hole in our pocket, we don't allow it to motivate us to do stupid acquisitions. And so I think that we'd like to continue to keep our powder dry, because we do feel that there are one or more strategic opportunities in the future.
Steve Jobs
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If you are working on something exciting that you really care about, you don't have to be pushed. The vision pulls you.
Steve Jobs
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I think the Macintosh was created by a group of people who felt that ah there wasn't a strict vision between sort of science and art.
Steve Jobs
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Strategy is figuring out what not to do.
Steve Jobs
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The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That's over. Apple lost. The desktop market has entered the dark ages, and it's going to be in the dark ages for the next 10 years, or certainly for the rest of this decade.
Steve Jobs
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I think death is the most wonderful invention of life. It purges the system of these old models that are obsolete.
Steve Jobs
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I try to get people to see what I have. . . . When you run a computer company, you have to get people to buy into your dreams.
Steve Jobs
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Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply.
Steve Jobs
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Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use.
Steve Jobs
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Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important.
Steve Jobs
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The were good times, there were hard times, but there were never bad times
Steve Jobs
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Death is very likely the single best invention of life.
Steve Jobs
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There's nothing that makes my day more than getting an e-mail from some random person in the universe who just bought an iPad over in the UK and tells me the story about how it's the coolest product they've ever brought home in their lives. That's what keeps me going.
Steve Jobs
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I'm not dismissing the value of higher education I'm simply saying it comes at the expense of experience.
Steve Jobs
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The technology companies don't understand creative things at all. Silicon Valley's view of the creative process in Hollywood is a bunch of guys in their young thirties sitting on a couch, drinking beer, and thinking up jokes.
Steve Jobs