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Packaging can be theater, it can create a story

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Packaging
Theater
Create
Story
Stories

More quotes by Steve Jobs

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We've gone through the operating system and looked at everything and asked how can we simplify this and make it more powerful at the same time.
Steve Jobs
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You can't look at the competition and say you're going to do it better. You have to look at the competition and say you're going to do it differently.
Steve Jobs
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Our friends up north spend over five billion dollars on research and development and all they seem to do is copy Google and Apple.
Steve Jobs
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We hire people who want to make the best things in the world.
Steve Jobs
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One way to drive fear out of a relationship is to realize that your partner's values are the same as yours, that what you care about is exactly what they care about. In my opinion, that drives fear out and makes for a great partnership, whether it's a corporate partnership or a marriage.
Steve Jobs
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The real art is knowing what to leave out, not what to put in.
Steve Jobs
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We have never worried about numbers. In the marketplace, Apple is trying to focus the spotlight on products, because products really make a difference. You can't con people in this business. The products speak for themselves.
Steve Jobs
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Japan's very interesting. Some people think it copies things. I don't think that anymore. I think what they do is reinvent things. They will get something that's already been invented and study it until they thoroughly understand it. In some cases, they understand it better than the original inventor.
Steve Jobs
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Apple is the only company in the world that has all of that under one roof. We can invent a complete a solution that works - and take responsibility for it.
Steve Jobs
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My opinion is that the only two computer companies that are software-driven are Apple and NeXT, and I wonder about Apple.
Steve Jobs
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I'm not worried about the country's long-term future. This country is insanely great. What I'm worried about is that we don't talk enough about solutions.
Steve Jobs
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Start small, think big. Don’t worry about too many things at once. Take a handful of simple things to begin with, and then progress to more complex ones. Think about not just tomorrow, but the future. Put a ding in the universe.
Steve Jobs
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It is piracy, not overt online music stores, which is our main competitor.
Steve Jobs
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Intuition is a very powerful thing, more powerful than intellect.
Steve Jobs
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Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?
Steve Jobs
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LSD...reinforc ed my sense of what was important-creat ing great things instead of making money, putting things back into the stream of history and of human consciousness as much as I could.
Steve Jobs
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Technology alone is not enough.
Steve Jobs
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Of course, we can not connect imprint future, you can just hook them to look back. So rest assured that the dots, the events in your life in one way or another will affect your future. You have to have faith in something - the courage, destiny, life, destiny or whatever - thinking that has made the difference in my life
Steve Jobs
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I think Pixar has the opportunity to be the next Disney - not replace Disney - but be the next Disney.
Steve Jobs
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But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.
Steve Jobs