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Packaging can be theater, it can create a story
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Packaging
Theater
Create
Story
Stories
More quotes by Steve Jobs
It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now.
Steve Jobs
I try to get people to see what I have. . . . When you run a computer company, you have to get people to buy into your dreams.
Steve Jobs
In most cases, strengths and weaknesses are two sides of the same coin. A strength in one situation is a weakness in another, yet often the person can't switch gears. It's a very subtle thing to talk about strengths and weaknesses because almost always they're the same thing.
Steve Jobs
You should never go to a meeting or make a telephone call without a clear idea of what you are trying to achieve.
Steve Jobs
The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That's over. Apple lost. The desktop market has entered the dark ages, and it's going to be in the dark ages for the next 10 years, or certainly for the rest of this decade.
Steve Jobs
I thought deeply about this. I ended up concluding that the worst thing that could possibly happen as we get big and as we get a little more influence in the world is if we change our core values and start letting it slide, I can't do that. I'd rather quit.
Steve Jobs
I was worth about over a million dollars when I was 23 and over ten million dollars when I was 24, and over a hundred million dollars when I was 25 and... it wasn't that important — because I never did it for the money.
Steve Jobs
The seven-inch tablets are tweeners: too big to compete with a smartphone, and too small to compete with an iPad.
Steve Jobs
Make it like a sunflower.
Steve Jobs
Never settle for average.
Steve Jobs
A-plus players like to work together and they don't like it if you tolerate B work.
Steve Jobs
Breakthrough is how to distinguish a leader and who followed
Steve Jobs
I think Pixar has the opportunity to be the next Disney - not replace Disney - but be the next Disney.
Steve Jobs
We live in an information economy. The problem is that information's usually impossible to get, at least in the right place, at the right time.
Steve Jobs
The subscription model of buying music is bankrupt. I think you could make available the Second Coming in a subscription model and it might not be successful.
Steve Jobs
Death is the destination we all share, no one has ever escaped it. And that is as it should be because death is very likely the single best invention of life.
Steve Jobs
Shake off this erroneous notion that life is there and you're just gonna live in it, versus embrace it, change it, improve it, make your mark upon it.
Steve Jobs
The manual for WordStar, the most popular word-processing program, is 400 pages thick. To write a novel, you have to read a novel - one that reads like a mystery to most people. They're not going to learn slash q-z any more than they're going to learn Morse code. That is what Macintosh is all about.
Steve Jobs
Don't be evil is a load of crap.
Steve Jobs
My mother taught me to read before I went to school, so I was pretty bored in school, and I turned into a little terror. You should have seen us in third grade. We basically destroyed our teacher. We would let snakes loose in the classroom and explode bombs.
Steve Jobs
