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If you define the problem correctly, you almost have the solution.
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Correctly
Define
Solution
Solutions
Almost
Problem
More quotes by Steve Jobs
Japan's very interesting. Some people think it copies things. I don't think that anymore. I think what they do is reinvent things. They will get something that's already been invented and study it until they thoroughly understand it. In some cases, they understand it better than the original inventor.
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All we are is our ideas, or people. That's what keeps us going to work in the morning, to hang around these great bright people. I've always thought that recruiting is the heart and soul of what we do.
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I’d like to create an integrated television set that is completely easy to use. It would be seamlessly synced with all of your devices and with iCloud. It will have the simplest user interface you could imagine. I finally cracked it.
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You've heard of plug-and-play. This is plug, unplug and play. It's so simple to use, it's unbelievable.
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The axis today is not liberal and conservative, the axis is constructive-destructive.
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I had been rejected, but I was still in love.
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You know, my main reaction to this money thing is that it's humorous, all the attention to it, because it's hardly the most insightful or valuable thing that's happened to me.
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Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important.
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We had nothing to lose and everything to gain.
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For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
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You've got to find what you love. And that is as true for your work as it is for your lovers.
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Life can be much broader. You can embrace it, change it, improve it, make your mark upon it.
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We're not a media company. We don't own media. We don't own music. We don't own films or television. We're not a media company. We're just Apple.
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That's been one of my mantras - focus and simplicity. Simple can be harder than complex.
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The world doesn't need another Dell or Compaq.
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And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important.
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Technology alone is not enough.
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Customers don't measure you on how hard you tried, they measure you on what you deliver.
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If you don't cannibalize yourself, someone else will.
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Your customers don't care about you. They don't care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
Steve Jobs
