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If you define the problem correctly, you almost have the solution.
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Solutions
Almost
Problem
Correctly
Define
Solution
More quotes by Steve Jobs
We're not a media company. We don't own media. We don't own music. We don't own films or television. We're not a media company. We're just Apple.
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I think this is the start of something really big. Sometimes that first step is the hardest one, and we've just taken it.
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Woz is living his own life now. He hasn't been around Apple for about five years. But what he did will go down in history.
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You should never go to a meeting or make a telephone call without a clear idea of what you are trying to achieve.
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The biggest effect of the personal computer revolution has been to allow millions and millions of people to experience computers themselves decades before they ever would have in the old paradigm.
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The hardest thing when you think about focusing. You think focusing is about saying Yes. No. Focusing is about saying No. And when you say No, you piss off people.
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Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy Lotus' success in the spreadsheet - basically, the applications business. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost.
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Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
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My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.
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Death is very likely the single best invention of life. It is life's change agent. It clears out the old to make way for the new.
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A small team of A+ players can run circles around a giant team of B and C players.
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For most of my life, I’ve felt that there must be more to our existence than meets the eye. This is who I am, and you can’t expect me to be someone I’m not.
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No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new.
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I'm not worried about the country's long-term future. This country is insanely great. What I'm worried about is that we don't talk enough about solutions.
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If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on.
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You have to have a lot of passion for what you do... because if you don't, any rational person would give up.
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I think the Macintosh was created by a group of people who felt that ah there wasn't a strict vision between sort of science and art.
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The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That's over. Apple lost. The desktop market has entered the dark ages, and it's going to be in the dark ages for the next 10 years, or certainly for the rest of this decade.
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I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things.
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If we don’t cannibalize ourselves, someone else will.
Steve Jobs
