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Being the richest man in the cemetery doesn't matter to me.
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Matter
Men
Stanford
Graveyard
Cemetery
Visionaries
Richest
Pursue
Doesn
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I sat in a garage and invented the future.
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If you define the problem correctly, you almost have the solution.
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If I knew in 1986 how much it was going to cost to keep Pixar going, I doubt if I would have bought the company.
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You can't win on innovation unless you have a way to communicate it to customers.
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Life can be much broader. You can embrace it, change it, improve it, make your mark upon it.
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I feel like somebody just punched me in the stomach and knocked all my wind out. I'm only 30 years old and I want to have a chance to continue creating things. I know I've got at least one more great computer in me. And Apple is not going to give me a chance to do that.
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If we don’t cannibalize ourselves, someone else will.
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Innovation is the ability to see change as an opportunity - not a threat
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I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.
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Focusing is about saying No.
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If you don't have a passion, you'll give up.
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Make it like a sunflower.
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Every once in a while a revolutionary product comes along that changes everything. It's very fortunate if you can work on just one of these in your career. ... Apple's been very fortunate in that it's introduced a few of these.
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Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
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Death is very likely the single best invention of life. It is life's change agent. It clears out the old to make way for the new.
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Sometimes life hits you in the head with a brick. Don't lose faith.
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And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important.
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A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
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Woz is living his own life now. He hasn't been around Apple for about five years. But what he did will go down in history.
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I think right now it's a battle for the mindshare of developers and for the mindshare of customers, and right now iPhone and Android are winning that battle.
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