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Strategy is figuring out what not to do.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Figuring
Strategy

More quotes by Steve Jobs

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I think this is the start of something really big. Sometimes that first step is the hardest one, and we've just taken it.
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I know you have 1000 great ideas for things that iTunes could do. And we have 1000 more. But innovation is not about saying yes to everything. It's about saying no to all but the most crucial features.
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Innovation distinguishes a leader from a follower.
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It's the disease of thinking that a having a great idea is really 90% of the work. And if you just tell people, 'here's this great idea,' then of course they can go off and make it happen. The problem with that is that there's a tremendous amount of craftsmanship between a having a great idea and having a great product.
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The web is just going to be one more of those major change factors that businesses face every decade.
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I want to make a dent in the universe.
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To go forward you have to leave something behind
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The best way to create value in the 21st century is to connect Creativity with Technology
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iMac is next year's computer for $1,299, not last year's computer for $999.
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Do not try to do everything. Do one thing well.
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Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.
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You are all over the map, figure out the top 5 things you want to focus on and get rid of the rest.
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I have enough to last for the rest of my life.
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The Japanese have hit the shores like dead fish. They're just like dead fish washing up on the shores.
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the best innovation is sometimes the company, the way you organize the company
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The manual for WordStar, the most popular word-processing program, is 400 pages thick. To write a novel, you have to read a novel - one that reads like a mystery to most people. They're not going to learn slash q-z any more than they're going to learn Morse code. That is what Macintosh is all about.
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When the sales guys run the company, the product guys do not matter so much, and a lot of them just turn off.
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That's what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not just to make money. That's what I want Apple to be.
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Don’t let the voice of other people’s opinion drown your inner voice.
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My philosophy is that everything starts with a great product.
Steve Jobs