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Strategy is figuring out what not to do.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Figuring
Strategy

More quotes by Steve Jobs

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When we started off we didn't know how to spell software.
Steve Jobs
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You've heard of plug-and-play. This is plug, unplug and play. It's so simple to use, it's unbelievable.
Steve Jobs
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I make 50 cents for showing up... and the other 50 cents is based on my performance.
Steve Jobs
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Packaging can be theater, it can create a story
Steve Jobs
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But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.
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To go forward you have to leave something behind
Steve Jobs
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The manual for WordStar, the most popular word-processing program, is 400 pages thick. To write a novel, you have to read a novel - one that reads like a mystery to most people. They're not going to learn slash q-z any more than they're going to learn Morse code. That is what Macintosh is all about.
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Let's make a dent in the universe
Steve Jobs
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There's no other company that could make a MacBook Air and the reason is that not only do we control the hardware, but we control the operating system. And it is the intimate interaction between the operating system and the hardware that allows us to do that. There is no intimate interaction between Windows and a Dell notebook.
Steve Jobs
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Now, we are selling over 5 million songs a day now. Isn't that unbelievable? That's 58 songs every second of every minute of every hour of every day.
Steve Jobs
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Overnight success stories take a long time.
Steve Jobs
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I have enough to last for the rest of my life.
Steve Jobs
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The day I was born songs were on records, phones were tied down, computers needed rooms and the web was fiction. Change the world. You can.
Steve Jobs
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Let's go invent tomorrow...
Steve Jobs
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Find people who are competent and really bright, but more importantly, people who care exactly about the same things you care about.
Steve Jobs
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We're not a media company. We don't own media. We don't own music. We don't own films or television. We're not a media company. We're just Apple.
Steve Jobs
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Let's go invent tomorrow instead of worrying about what happened yesterday.
Steve Jobs
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Being the richest man in the cemetery doesn't matter to me.
Steve Jobs
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So [Polaroid's Dr. Edwin] Land, at 75, went off to spend the remainder of his life doing pure science, trying to crack the code of color vision. The man is a national treasure. I don't understand why people like that can't be held up as models: This is the most incredible thing to be - not an astronaut, not a football player - but this.
Steve Jobs
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Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.
Steve Jobs