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Strategy is figuring out what not to do.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Figuring
Strategy

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We're just enthusiastic about what we do.
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I don't need a hard disk in my computer if I can get to the server faster... carrying around these non-connected computers is byzantine by comparison.
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I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I would be the first to let you know. Unfortunately, that day has come.
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A lot of time, people don't do great things becoz' great things really aren't expected of them.
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What we're doing here will send a giant ripple through the universe.
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All we are is our ideas, or people. That's what keeps us going to work in the morning, to hang around these great bright people. I've always thought that recruiting is the heart and soul of what we do.
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Unless you've a lot of passion about this, you're not gonna survive. You're gonna give it up. So you've got to have an idea or a wrong that you want to right that you're passionate about, otherwise you're not gonna have the perseverance to stick it through. I think it's half the battle right there.
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I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents savings were being spent on my college tuition. After six months I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out.
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To go forward you have to leave something behind
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If I knew in 1986 how much it was going to cost to keep Pixar going, I doubt if I would have bought the company.
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My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.
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It's rare that you see an artist in his 30s or 40s able to really contribute something amazing. Of course, there are some people who are innately curious, forever little kids in their awe of life, but they're rare.
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I thought deeply about this. I ended up concluding that the worst thing that could possibly happen as we get big and as we get a little more influence in the world is if we change our core values and start letting it slide, I can't do that. I'd rather quit.
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That's been one of my mantras - focus and simplicity. Simple can be harder than complex.
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Technology alone is not enough.
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You have to have a lot of passion for what you do... because if you don't, any rational person would give up.
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Probably death is the best invention of life.
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If today were my last day, would I do what I'm doing?...If the answer was 'No' too many days in a row, I'd make a change.
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Innovation distinguishes a leader from a follower.
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You should never go to a meeting or make a telephone call without a clear idea of what you are trying to achieve.
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