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Strategy is figuring out what not to do.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Strategy
Figuring

More quotes by Steve Jobs

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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
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My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.
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We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we've chosen to do with our life.
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Japan's very interesting. Some people think it copies things. I don't think that anymore. I think what they do is reinvent things. They will get something that's already been invented and study it until they thoroughly understand it. In some cases, they understand it better than the original inventor.
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Technology alone is not enough.
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Death is very likely the single best invention of life. It is life's change agent. It clears out the old to make way for the new.
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Shake off this erroneous notion that life is there and you're just gonna live in it, versus embrace it, change it, improve it, make your mark upon it.
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You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
Steve Jobs
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We've got to make the small things unforgettable.
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What had been the focus of my entire adult life was gone, and it was devastating. I didn't really know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down. I was a very public failure.
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No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new.
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Death is the destination we all share, no one has ever escaped it. And that is as it should be because death is very likely the single best invention of life.
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Everything is important- that success is in the details.
Steve Jobs
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We hire people who want to make the best things in the world.
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For most of my life, I’ve felt that there must be more to our existence than meets the eye. This is who I am, and you can’t expect me to be someone I’m not.
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You've got to have a problem that you want to solve a wrong that you want to right.
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The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.
Steve Jobs
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I would rather gamble on our vision than make a 'me, too' product.
Steve Jobs
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The were good times, there were hard times, but there were never bad times
Steve Jobs
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I want to make a dent in the universe.
Steve Jobs