Quote

Strategy is figuring out what not to do.

Steve Jobs

Change background

T
T
T

Change font

TAGS & TOPICS

Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Figuring
Strategy

More quotes by Steve Jobs

Image
Design isn't just how it looks. It's how it works.
Steve Jobs
Image
If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it's likely that no personal computer would have them.
Steve Jobs
Image
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
Steve Jobs
Image
All we are is our ideas, or people. That's what keeps us going to work in the morning, to hang around these great bright people. I've always thought that recruiting is the heart and soul of what we do.
Steve Jobs
Image
Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
Steve Jobs
Image
The greatest artists like Dylan, Picasso and Newton risked failure. And if we want to be great, we've got to risk it, too.
Steve Jobs
Image
It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it.
Steve Jobs
Image
That's been one of my mantras - focus and simplicity. Simple can be harder than complex.
Steve Jobs
Image
I can help the next generation remember the lineage of great companies here and how to continue the tradition. The Valley has been very supportive of me. I should do my best to repay.
Steve Jobs
Image
You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
Steve Jobs
Image
You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
Steve Jobs
Image
I’d like to create an integrated television set that is completely easy to use. It would be seamlessly synced with all of your devices and with iCloud. It will have the simplest user interface you could imagine. I finally cracked it.
Steve Jobs
Image
You're already naked. There is no reason not to follow your heart.
Steve Jobs
Image
Pursue your dreams and see the opportunities in life's setbacks.
Steve Jobs
Image
Listen to me. We're here to make a dent in the universe. Otherwise why even be here?
Steve Jobs
Image
I think we're having fun. I think our customers really like our products. And we're always trying to do better.
Steve Jobs
Image
The axis today is not liberal and conservative, the axis is constructive-destructive.
Steve Jobs
Image
The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.
Steve Jobs
Image
The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don't mean that in a small way, I mean that in a big way, in the sense that they don't think of original ideas, and they don't bring much culture into their products.
Steve Jobs
Image
I have enough to last for the rest of my life.
Steve Jobs