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Making an enduring company was both harder and more important than making a great product.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Important
Enduring
Great
Product
Endure
Harder
Products
Leadership
Company
Making

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You've got to find what you love. And that is as true for your work as it is for your lovers.
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I want to make a dent in the universe.
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Why join the navy if you can be a pirate?
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This revolution, the information revoultion, is a revolution of free energy as well, but of another kind: free intellectual energy. It's very crude today, yet our Macintosh computer takes less power than a 100-watt bulb to run it and it can save you hours a day. What will it be able to do ten or 20 years from now, or 50 years from now?
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I think it's brought the world a lot closer together, and will continue to do that. There are downsides to everything there are unintended consequences to everything. The most corrosive piece of technology that I've ever seen is called television - but then, again, television, at its best, is magnificent.
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Your thoughts construct patterns like scaffolding in your mind. You are really etching chemical patterns. In most cases, people get stuck in those patterns, just like grooves in a record, and they never get out of them.
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Somewhere between the janitor and the CEO, reasons stop mattering.
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It comes down to trying to expose yourself to the best things humans have done. And then try to bring those things in to what you're doing.
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I think we're having fun. I think our customers really like our products. And we're always trying to do better.
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Overnight success stories take a long time.
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It's like when IBM drove a lot of innovation out of the computer industry before the microprocessor came along. Eventually, Microsoft will crumble because of complacency, and maybe some new things will grow. But until that happens, until there's some fundamental technology shift, it's just over.
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We have always been shameless about stealing great ideas.
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If I were running Apple, I would milk the Macintosh for all it's worth - and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago.
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You should never go to a meeting or make a telephone call without a clear idea of what you are trying to achieve.
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The greatest artists like Dylan, Picasso and Newton risked failure. And if we want to be great, we've got to risk it, too.
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My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.
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What a computer is to me is the most remarkable tool that we have ever come up with. It's the equivalent of a bicycle for our minds.
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