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You can't look at the competition and say you're going to do it better. You have to look at the competition and say you're going to do it differently.
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Success
Better
Look
Looks
Going
Differently
Competition
More quotes by Steve Jobs
We try to use the talents we do have to express our deep feelings, to show our appreciation of all the contributions that came before us, and to add something to that flow. That's what's driven me.
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It's not the consumers' job to figure out what they want
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Don't be evil is a load of crap.
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If Macintosh hadn't been successful, then I should have just thrown in the towel, because my vision of the whole industry would have been totally wrong.
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Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
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Great engineers are a huge multiplier.
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I found that there were these incredibly great people at doing certain things, and you couldn't replace one of these people with fifty average people.
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We think that computers are the most remarkable tools that humankind has ever come up with, and we think that people are basically tool users. So if we can just get lots of computers to lots of people, it will make some qualitative difference to the world.
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Customers don't measure you on how hard you tried, they measure you on what you deliver.
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You know, my main reaction to this money thing is that it's humorous, all the attention to it, because it's hardly the most insightful or valuable thing that's happened to me.
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You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to sell it.
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Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
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Have the courage to follow your heart and intuition.
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The engineering is long gone in most PC companies. In the consumer electronics companies, they don't understand the software parts of it. And so you really can't make the products that you can make at Apple anywhere else right now. Apple's the only company that has everything under one roof.
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I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.
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Guess who surprised themselves and changed their minds.
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I have enough to last for the rest of my life.
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You're already naked. There is no reason not to follow your heart.
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We've got to make the small things unforgettable.
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If you don't cannibalize yourself, someone else will.
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