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All we are is our ideas, or people. That's what keeps us going to work in the morning, to hang around these great bright people. I've always thought that recruiting is the heart and soul of what we do.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
People
Thought
Soul
Recruiting
Ideas
Hang
Great
Bright
Heart
Keeps
Going
Inspiring
Work
Morning
Always
Around

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The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and liberal arts, to be able to get the best of both.
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Innovation is saying 'no' to 1,000 things.
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We hire people who want to make the best things in the world.
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Don’t let the voice of other people’s opinion drown your inner voice.
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Manage the top line: your strategy, your people, and your products, and the bottom line will follow.
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My job is to make the whole executive team good enough to be successors, so that's what I try to do.
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You know, my main reaction to this money thing is that it's humorous, all the attention to it, because it's hardly the most insightful or valuable thing that's happened to me.
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I know you have 1000 great ideas for things that iTunes could do. And we have 1000 more. But innovation is not about saying yes to everything. It's about saying no to all but the most crucial features.
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Don't settle, as with all matters of the heart you'll know when you find it
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My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.
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I think the Macintosh was created by a group of people who felt that ah there wasn't a strict vision between sort of science and art.
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Part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to be the best computer scientists in the world.
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Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
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I'd say we [Apple Inc.] are the most creative of the technology companies and definitely the most artist-friendly. Almost everyone in the music business uses a Mac and everyone has an iPod.
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We make tools for people. Tools to create, tools to communicate. The age we're living in, these tools surprise you. ... That's why I love what we do. Because we make these tools, and we're constantly surprised with what people do with them.
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Focusing is about saying No.
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What had been the focus of my entire adult life was gone, and it was devastating. I didn't really know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down. I was a very public failure.
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You are all over the map, figure out the top 5 things you want to focus on and get rid of the rest.
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Innovation distinguishes a leader from a follower.
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