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The greatest artists like Dylan, Picasso and Newton risked failure. And if we want to be great, we've got to risk it, too.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Great
Dylan
Like
Artists
Failure
Leadership
Risk
Leader
Risked
Greatest
Picasso
Artist
Newton

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When you're a carpenter making a beautiful chest of drawers, you're not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You'll know it's there, so you're going to use a beautiful piece of wood on the back.
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You should never go to a meeting or make a telephone call without a clear idea of what you are trying to achieve.
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Let's make a dent in the universe
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I don't want to fail, of course. But even though I didn't know how bad things really were, I still had a lot to think about before I said yes. I had to consider the implications for Pixar, for my family, for my reputation. I decided that I didn't really care, because this is what I want to do. If I try my best and fail, well, I've tried my best.
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That's what makes great products. It's not process-it's content.
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Why join the navy if you can be a pirate?
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Find people who are competent and really bright, but more importantly, people who care exactly about the same things you care about.
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I think it's brought the world a lot closer together, and will continue to do that. There are downsides to everything there are unintended consequences to everything. The most corrosive piece of technology that I've ever seen is called television - but then, again, television, at its best, is magnificent.
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Oh wow. Oh wow. Oh wow.
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Customers always want something new
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Being the richest man in the cemetery doesn't matter to me ... Going to bed at night saying we've done something wonderful... that's what matters to me.
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Our job is to read things that are not yet on the page.
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Innovation is the ability to see change as an opportunity - not a threat
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It is piracy, not overt online music stores, which is our main competitor.
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Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
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Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy Lotus' success in the spreadsheet - basically, the applications business. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost.
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Great engineers are a huge multiplier.
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There's no other company that could make a MacBook Air and the reason is that not only do we control the hardware, but we control the operating system. And it is the intimate interaction between the operating system and the hardware that allows us to do that. There is no intimate interaction between Windows and a Dell notebook.
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My job is to make the whole executive team good enough to be successors, so that's what I try to do.
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I think death is the most wonderful invention of life. It purges the system of these old models that are obsolete.
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