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The greatest artists like Dylan, Picasso and Newton risked failure. And if we want to be great, we've got to risk it, too.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Great
Dylan
Like
Artists
Failure
Leadership
Risk
Leader
Risked
Greatest
Picasso
Artist
Newton

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Innovation distinguishes a leader from a follower.
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Customers always want something new
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Apple is the only company in the world that has all of that under one roof. We can invent a complete a solution that works - and take responsibility for it.
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Pointing is a metaphor we all know. We've done a lot of studies and tests on that, and it's much faster to do all kinds of functions, such as cutting and pasting, with a mouse, so it's not only easier to use but more efficient.
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I think we're having fun. I think our customers really like our products. And we're always trying to do better.
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When you're young, you look at television and think, there's a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that's not true. The networks are in business to give people exactly what they want.
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I think the Macintosh was created by a group of people who felt that ah there wasn't a strict vision between sort of science and art.
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The engineering is long gone in most PC companies. In the consumer electronics companies, they don't understand the software parts of it. And so you really can't make the products that you can make at Apple anywhere else right now. Apple's the only company that has everything under one roof.
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People say sometimes, You work in the fastest-moving industry in the world. I don't feel that way. I think I work in one of the slowest. It seems to take forever to get anything done.
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Innovation is the ability to see change as an opportunity - not a threat
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I make 50 cents for showing up... and the other 50 cents is based on my performance.
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What had been the focus of my entire adult life was gone, and it was devastating. I didn't really know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down. I was a very public failure.
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Most people make the mistake of thinking design is what it looks like. People think it's this veneer - that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.
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Much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.
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I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents savings were being spent on my college tuition. After six months I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out.
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I'd say we [Apple Inc.] are the most creative of the technology companies and definitely the most artist-friendly. Almost everyone in the music business uses a Mac and everyone has an iPod.
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Focus is about saying, No. And the result of that focus is going to be some really great products where the total is much greater than the sum of the parts.
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The real art is knowing what to leave out, not what to put in.
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What a computer is to me is the most remarkable tool that we have ever come up with. It's the equivalent of a bicycle for our minds.
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I dropped out of Reed College [Portland, Oregon] after the first six months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?
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