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Do you create anything, or just criticize others work and belittle their motivations?
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Work
Motivations
Belittle
Criticize
Motivation
Create
Others
Anything
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Death is the destination we all share, no one has ever escaped it. And that is as it should be because death is very likely the single best invention of life.
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One of my beliefs very strongly is that any democracy depends on a free, healthy press.
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The real art is knowing what to leave out, not what to put in.
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Everything is important- that success is in the details.
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I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this.
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Some people can do one thing magnificently, like Michelangelo, and others make things like semiconductors or build 747 airplanes -- that type of work requires legions of people. In order to do things well, that can't be done by one person, you must find extraordinary people.
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The creative industries tend to dismiss technology as just something to buy and not understand how hard it is and how creative it can be as well.
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We don't settle for anything less than excellence.
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You need to have a collaborative hiring process.
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Making an enduring company was both harder and more important than making a great product.
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We live in an information economy. The problem is that information's usually impossible to get, at least in the right place, at the right time.
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There's a lot of symbolism to your return. Is that going to be enough to reinvigorate the company with a sense of magic?
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Combine science and humanities.
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Innovation is saying 'no' to 1,000 things.
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I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.
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You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to sell it.
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The engineering is long gone in most PC companies. In the consumer electronics companies, they don't understand the software parts of it. And so you really can't make the products that you can make at Apple anywhere else right now. Apple's the only company that has everything under one roof.
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Part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to be the best computer scientists in the world.
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Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
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Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
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