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Apple has some tremendous assets, but I believe without some attention, the company could, could, could - I'm searching for the right word - could, could die.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Dies
Word
Attention
Searching
Without
Apple
Right
Assets
Believe
Apples
Life
Tremendous
Company

More quotes by Steve Jobs

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I don't want to fail, of course. But even though I didn't know how bad things really were, I still had a lot to think about before I said yes. I had to consider the implications for Pixar, for my family, for my reputation. I decided that I didn't really care, because this is what I want to do. If I try my best and fail, well, I've tried my best.
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Every once in a while, a revolutionary product comes along that changes everything.
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You are all over the map, figure out the top 5 things you want to focus on and get rid of the rest.
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Woz is living his own life now. He hasn't been around Apple for about five years. But what he did will go down in history.
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So [Polaroid's Dr. Edwin] Land, at 75, went off to spend the remainder of his life doing pure science, trying to crack the code of color vision. The man is a national treasure. I don't understand why people like that can't be held up as models: This is the most incredible thing to be - not an astronaut, not a football player - but this.
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We just wanted to build the best thing we could build
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Our job is to read things that are not yet on the page.
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Why join the navy if you can be a pirate?
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You've got to find what you love.
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Overnight success stories take a long time.
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But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.
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My kids accuse me and my wife of being fascists and overly concerned about tech, and they say that none of their friends have the same rules... That's because we have seen the dangers of technology firsthand. I've seen it in myself, I don't want to see that happen to my kids.
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Pointing is a metaphor we all know. We've done a lot of studies and tests on that, and it's much faster to do all kinds of functions, such as cutting and pasting, with a mouse, so it's not only easier to use but more efficient.
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Customers don't measure you on how hard you tried, they measure you on what you deliver.
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Don't be trapped by dogma — which is living with the results of other people's thinking.
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You should never go to a meeting or make a telephone call without a clear idea of what you are trying to achieve.
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If you don't have a passion, you'll give up.
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I'll always stay connected with Apple. I hope that throughout my life I'll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when I'm not there, but I'll always come back.
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If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you've done and whoever you were and throw them away.
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What we're doing here will send a giant ripple through the universe.
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