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Apple has some tremendous assets, but I believe without some attention, the company could, could, could - I'm searching for the right word - could, could die.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Attention
Searching
Without
Apple
Right
Assets
Believe
Apples
Life
Tremendous
Company
Dies
Word

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Innovation is saying 'no' to 1,000 things.
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The subscription model of buying music is bankrupt. I think you could make available the Second Coming in a subscription model and it might not be successful.
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If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it's likely that no personal computer would have them.
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The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.
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I don't need a hard disk in my computer if I can get to the server faster... carrying around these non-connected computers is byzantine by comparison.
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I don't view wealth as something that validates my intelligence.
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What we're doing here will send a giant ripple through the universe.
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It's not about money. It's about the people you have, how you're led, and how much you get it.
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A-plus players like to work together and they don't like it if you tolerate B work.
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I am saddened, not by Microsoft's success — I have no problem with their success. They've earned their success, for the most part. I have a problem with the fact that they just make really third-rate products.
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Breakthrough is how to distinguish a leader and who followed
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I had been rejected, but I was still in love.
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Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy Lotus' success in the spreadsheet - basically, the applications business. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost.
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None of us are as creative as all of us.
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I'm the only person I know that's lost a quarter of a billion dollars in one year. It's very character-building.
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When you're young, you look at television and think, there's a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that's not true. The networks are in business to give people exactly what they want.
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Woz is living his own life now. He hasn't been around Apple for about five years. But what he did will go down in history.
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I try to get people to see what I have. . . . When you run a computer company, you have to get people to buy into your dreams.
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I want to make a dent in the universe.
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