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If I were running Apple, I would milk the Macintosh for all it's worth - and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Great
Milk
Thing
Wars
Long
Busy
Would
Worth
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War
Macintosh
Life
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Microsoft
Next
Apple
Done
Apples

More quotes by Steve Jobs

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iMac is next year's computer for $1,299, not last year's computer for $999.
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For most of my life, I’ve felt that there must be more to our existence than meets the eye. This is who I am, and you can’t expect me to be someone I’m not.
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If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it's likely that no personal computer would have them.
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When I went to school, it was right after the '60s and before this general wave of practical purposefulness had set in.... The idealistic wind of the '60s was still at our backs, though, and most of the people I know who are my age have that engrained in them forever.
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You've got to have a problem that you want to solve a wrong that you want to right.
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Intuition is a very powerful thing, more powerful than intellect.
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So when a good idea comes, you know, part of my job is to move it around, just see what different people think, get people talking about it, argue with people about it, get ideas moving among that group of 100 people, get different people together to explore different aspects of it quietly, and, you know – just explore things.
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Sometimes life hits you in the head with a brick. Don't lose faith.
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How can you get fired from the company you started?
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Making an enduring company was both harder and more important than making a great product.
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Make it like a sunflower.
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You have to have a lot of passion for what you do... because if you don't, any rational person would give up.
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the people who are crazy enough to think they can change the world are the ones who do.
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The manual for WordStar, the most popular word-processing program, is 400 pages thick. To write a novel, you have to read a novel - one that reads like a mystery to most people. They're not going to learn slash q-z any more than they're going to learn Morse code. That is what Macintosh is all about.
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I thought deeply about this. I ended up concluding that the worst thing that could possibly happen as we get big and as we get a little more influence in the world is if we change our core values and start letting it slide, I can't do that. I'd rather quit.
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It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much.
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Let's go invent tomorrow...
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Some mistakes will be made along the way. That's good. Because some decisions are being made along the way. We'll find the mistakes. We'll fix them.
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The things I've done in my life have required a lot of years of work before they took off.
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The good music companies do an amazing thing. They have people who can pick the person that's gonna be successful out of 5,000 candidates. And there's not enough information to do that - it's an intuitive process.
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