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There's a lot of symbolism to your return. Is that going to be enough to reinvigorate the company with a sense of magic?
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Sense
Enough
Going
Reinvigorate
Symbolism
Magic
Return
Company
Business
More quotes by Steve Jobs
The things I've done in my life have required a lot of years of work before they took off.
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We think that computers are the most remarkable tools that humankind has ever come up with, and we think that people are basically tool users. So if we can just get lots of computers to lots of people, it will make some qualitative difference to the world.
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Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
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The engineering is long gone in most PC companies. In the consumer electronics companies, they don't understand the software parts of it. And so you really can't make the products that you can make at Apple anywhere else right now. Apple's the only company that has everything under one roof.
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There's nothing that makes my day more than getting an e-mail from some random person in the universe who just bought an iPad over in the UK and tells me the story about how it's the coolest product they've ever brought home in their lives. That's what keeps me going.
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I think we need editorial oversight now more than ever. Anything we can do to help newspapers find new ways of expression that will help them get paid, I am all for.
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We've gone through the operating system and looked at everything and asked how can we simplify this and make it more powerful at the same time.
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We want to reinvent the phone. What's the killer app? The killer app is making calls! It's amazing how hard it is to make calls on most phones. We want to let you use contacts like never before - sync your iPhone with your PC or mac.
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You have to have a lot of passion for what you do... because if you don't, any rational person would give up.
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That's my job - to make sure everything is great.
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Good PR educates people that's all it is. You can't con people in this business. The products speak for themselves.
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You've got to find what you love.
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Don't be afraid, you can do it.
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If today were my last day, would I do what I'm doing?...If the answer was 'No' too many days in a row, I'd make a change.
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Much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.
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Great engineers are a huge multiplier.
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Apple has some tremendous assets, but I believe without some attention, the company could, could, could - I'm searching for the right word - could, could die.
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There’s a phrase in Buddhism, ‘Beginner’s mind.’ It’s wonderful to have a beginner’s mind.
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Japan's very interesting. Some people think it copies things. I don't think that anymore. I think what they do is reinvent things. They will get something that's already been invented and study it until they thoroughly understand it. In some cases, they understand it better than the original inventor.
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We think Android is very, very fragmented, and becoming more fragmented by the day. And as you know, Apple strives for the integrated model so that the user isn't forced to be the systems integrator.
Steve Jobs
