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There's a lot of symbolism to your return. Is that going to be enough to reinvigorate the company with a sense of magic?
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Symbolism
Magic
Return
Company
Business
Sense
Enough
Going
Reinvigorate
More quotes by Steve Jobs
We're not a media company. We don't own media. We don't own music. We don't own films or television. We're not a media company. We're just Apple.
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You've got to find what you love. And that is as true for your work as it is for your lovers.
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Part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to be the best computer scientists in the world.
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What a computer is to me is the most remarkable tool that we have ever come up with. It's the equivalent of a bicycle for our minds.
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No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new.
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We hire people who want to make the best things in the world.
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We try to use the talents we do have to express our deep feelings, to show our appreciation of all the contributions that came before us, and to add something to that flow. That's what's driven me.
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If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on.
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Packaging can be theater, it can create a story
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Customers always want something new
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Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use.
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All the work I've done in my life will be obsolete by the time I'm fifty.
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When we started off we didn't know how to spell software.
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Life can be much broader once you discover one simple fact — everything around you that you call life was made up by people that were no smarter than you.
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Creativity is just connecting things.
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All we are is our ideas, or people. That's what keeps us going to work in the morning, to hang around these great bright people. I've always thought that recruiting is the heart and soul of what we do.
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I try to get people to see what I have. . . . When you run a computer company, you have to get people to buy into your dreams.
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We had nothing to lose and everything to gain.
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Pointing is a metaphor we all know. We've done a lot of studies and tests on that, and it's much faster to do all kinds of functions, such as cutting and pasting, with a mouse, so it's not only easier to use but more efficient.
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I am saddened, not by Microsoft's success — I have no problem with their success. They've earned their success, for the most part. I have a problem with the fact that they just make really third-rate products.
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