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There's a lot of symbolism to your return. Is that going to be enough to reinvigorate the company with a sense of magic?
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Business
Sense
Enough
Going
Reinvigorate
Symbolism
Magic
Return
Company
More quotes by Steve Jobs
Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don't have to study physics to understand the laws of motion to drive a car. You don't have to understand any of this stuff to use Macintosh.
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I would rather gamble on our vision than make a 'me, too' product.
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It's not about money. It's about the people you have, how you're led, and how much you get it.
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We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we've chosen to do with our life.
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Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them.
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You need to have a collaborative hiring process.
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Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
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We do not say anything about future products. We work on them in secret, then we announce them.
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The Macintosh was supposed to be the computer for people that just wanted to use a computer without having to learn how to use one.
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If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it's likely that no personal computer would have them.
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Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use.
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The greatest artists like Dylan, Picasso and Newton risked failure. And if we want to be great, we've got to risk it, too.
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Focus is about saying, No. And the result of that focus is going to be some really great products where the total is much greater than the sum of the parts.
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You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
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Bill Gates'd be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.
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You can't connect the dots looking forward you can only connect them looking backwards.
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Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important.
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Death is the destination we all share, no one has ever escaped it. And that is as it should be because death is very likely the single best invention of life.
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Kick-start your brain. New ideas come from watching something, talking to people, experimenting, asking questions and getting out of the office!
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If I were running Apple, I would milk the Macintosh for all it's worth - and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago.
Steve Jobs
