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There's a lot of symbolism to your return. Is that going to be enough to reinvigorate the company with a sense of magic?

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Sense
Enough
Going
Reinvigorate
Symbolism
Magic
Return
Company
Business

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I don't mind if people don't like me. Well, I might a little ... but I really mind it when somebody uses their position at Time magazine to tell 10 million people they don't like me. I know what it's like to have your private life painted in the worst possible light in front of a lot of people.
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If you don't cannibalize yourself, someone else will.
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Some mistakes will be made along the way. That's good. Because some decisions are being made along the way. We'll find the mistakes. We'll fix them.
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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
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I'm not dismissing the value of higher education I'm simply saying it comes at the expense of experience.
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We've gone through the operating system and looked at everything and asked how can we simplify this and make it more powerful at the same time.
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I wish developing great products was as easy as writing a check. If that was the case, Microsoft would have great products.
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As Regis Mckenna once said, the best marketing is education
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The problem with the Internet startup craze isn’t that too many people are starting companies it’s that too many people aren’t sticking with it.
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In most cases, strengths and weaknesses are two sides of the same coin. A strength in one situation is a weakness in another, yet often the person can't switch gears. It's a very subtle thing to talk about strengths and weaknesses because almost always they're the same thing.
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That's my job - to make sure everything is great.
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And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important.
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My opinion is that the only two computer companies that are software-driven are Apple and NeXT, and I wonder about Apple.
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My kids accuse me and my wife of being fascists and overly concerned about tech, and they say that none of their friends have the same rules... That's because we have seen the dangers of technology firsthand. I've seen it in myself, I don't want to see that happen to my kids.
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We have always been shameless about stealing great ideas.
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Customers don't measure you on how hard you tried, they measure you on what you deliver.
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What a computer is to me is the most remarkable tool that we have ever come up with. It's the equivalent of a bicycle for our minds.
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I’d like to create an integrated television set that is completely easy to use. It would be seamlessly synced with all of your devices and with iCloud. It will have the simplest user interface you could imagine. I finally cracked it.
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