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There's a lot of symbolism to your return. Is that going to be enough to reinvigorate the company with a sense of magic?
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Return
Company
Business
Sense
Enough
Going
Reinvigorate
Symbolism
Magic
More quotes by Steve Jobs
What had been the focus of my entire adult life was gone, and it was devastating. I didn't really know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down. I was a very public failure.
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We think that computers are the most remarkable tools that humankind has ever come up with, and we think that people are basically tool users. So if we can just get lots of computers to lots of people, it will make some qualitative difference to the world.
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We make tools for people. Tools to create, tools to communicate. The age we're living in, these tools surprise you. ... That's why I love what we do. Because we make these tools, and we're constantly surprised with what people do with them.
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You‘ve got to start with the customer experience and work back toward the technology - not the other way around.
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We all have a short period of time on this earth-We probably only have the opportunity to do a few things really great and do them well. None of us has any idea how long we're going to be here nor do I, but my feeling is I've got to accomplish a lot of these things while I'm young.
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I feel like somebody just punched me in the stomach and knocked all my wind out. I'm only 30 years old and I want to have a chance to continue creating things. I know I've got at least one more great computer in me. And Apple is not going to give me a chance to do that.
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Making an enduring company was both harder and more important than making a great product.
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My mother taught me to read before I went to school, so I was pretty bored in school, and I turned into a little terror. You should have seen us in third grade. We basically destroyed our teacher. We would let snakes loose in the classroom and explode bombs.
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Some people can do one thing magnificently, like Michelangelo, and others make things like semiconductors or build 747 airplanes -- that type of work requires legions of people. In order to do things well, that can't be done by one person, you must find extraordinary people.
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So when a good idea comes, you know, part of my job is to move it around, just see what different people think, get people talking about it, argue with people about it, get ideas moving among that group of 100 people, get different people together to explore different aspects of it quietly, and, you know – just explore things.
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Companies must have a noble cause, and it's the leaders job to transform that noble cause into such an inspiring vision, that it will attract the most talented people in the world to want to join it.
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We have always been shameless about stealing great ideas.
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A-plus players like to work together and they don't like it if you tolerate B work.
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It isn't the consumers' job to know what they want.
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My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.
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We limit how much technology our kids use at home.
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It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it.
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There are downsides to everything there are unintended consequences to everything.
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Design isn't just how it looks. It's how it works.
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I found that there were these incredibly great people at doing certain things, and you couldn't replace one of these people with fifty average people.
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